Writer/Editor Summary
• 20+ years of experience creating and perfecting marketing collateral, articles, blog posts, white papers, website pages, social media posts, books, catalogs, and other forms of content.
• Increased revenue by creating content-driven sales opportunities such as enewsletters, microsites, and print supplements.
• Won a Gold Award and shared two Bronze Awards from the American Society of Business Publication Editors.
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Work Experience
Freelance writer/editor/copyeditor • January 1997-present
• B2B clients have included Access Intelligence, the CMO Team, CloudLex, Instawork, and Upwork.
• B2C clients have included Coldwell Banker Warburg, Condé Nast, Corcoran, Palazzo, and VTrips.
• Wrote two children’s books for Scholastic and a novel for adults
Senior manager, editorial, One Kings Lane • February 2011-January 2024
• Wrote, edited, and copyedited emails, direct mail, landing pages, product descriptions, and other marketing and promotional content.
• Produced and maintained the customer-facing blog, increasing monthly traffic from 60,000 to 88,000 page views and attributed sales to an average of $18,500 a month—despite the blog not being shoppable. Developed editorial calendar, wrote and optimized content, and built posts on WordPress.
• Collaborated with marketing and creative teams on promotional concepts.
• Created style guide that included copywriting primer and dictionary of industry terms.
Promoted from senior reviewer and copywriter.
Editor at large, Chief Marketer Group, Penton Media • February 2010-February 2011
• Produced the weekly Email Essentials enewsletter, researching and writing articles and editing contributed features. Increased subscriptions and clickthrough rates more than 20%.
• Wrote print articles and blog posts covering all aspects of marketing.
• Used social media to significantly boost page views and brand awareness.
Editorial director, Catalogue e-business • June 2007-January 2010
• Was responsible for all aspects of editorial, including planning and editing content, developing articles with industry experts, writing features and display copy, and copyediting all pages.
• Upgraded content to present more-actionable, sophisticated editorial that better reflected the industry. This included repaginating the magazine, adding departments and columnists, and working with the art director on a redesign.
• Worked with web developer and designer to relaunch the website. Introduced content such as a daily news roundup and a blog, and reorganized site structure to improve usability and create a greater range of advertising packages. Website traffic more than doubled following relaunch.
• Launched two enewsletters offering tactical and strategic business advice.
• Initiated social-networking tactics to increase awareness of the brand.
Editorial director, Multichannel Merchant • December 1995-June 2007
• Was responsible for all aspects of editorial, from planning the content of the magazine’s 12 issues a year to editing and signing off on every article and layout. Managed a staff of six and came in under budget each fiscal year.
• Hosted webinars and worked with the sales and marketing teams to generate concepts and content for online and print supplements and other special products.
• With publisher, spearheaded rebranding of magazine and revamping of editorial mix to better reflect changing marketplace and broaden coverage.
• Launched a custom publication for WBR’s eTail conference series, creating the editorial mix and overseeing editorial production.
• Reintroduced and edited The Catalog Age/Multichannel Merchant 150, an annual book examining the 150 largest catalogers in the United States.
• Spoke at conferences and with the consumer media.
• As founding editor of I.Merchant, a bimonthly supplement focusing on ecommerce techniques and strategies, created the editorial mix and developed a stable of contributors.
• As founding editor of Chief Marketer Report, created the editorial mix and was responsible for generating and editing all content. Worked with internet team in developing the website.
Promoted from senior managing editor. As such, oversaw the day-to-day aspects of editorial production. Assigned articles, worked with writers, and ensured that all deadlines were met. Promoted from managing editor and features editor.